say hello to
Marketing Your Designs
A Guide to confidently releasing patterns that sell
Let’s get real for a second, friend
Do you find yourself constantly rummaging through others’ Instagram and Ravelry feeds wondering what their secret is to designing patterns that sell?
Have you ever felt like your designs aren't standing out in the crowd no matter how hard you try, but you know there must be a way to punch through the noise?
Is the number of people following your social media accounts increasing, but you’re not receiving more sales as a result?
Do you feel discouraged after spending hundreds, maybe even thousands, on other guides, courses, and paid content without seeing any successful results?
WELL, YOU SEE—I FELT THE SAME WAY.
Which is why I spent years experimenting, tweaking, testing, and trying method after method until I finally got this strategy down to a concrete process. And now, I’m sharing my step-by-step approach with you in Marketing Your Designs: A Guide to Confidently Releasing Patterns That Sell.
Repeat after me
I am creative.
I have something unique to sell.
I am authentic.
I can—and will—attract the customers I need to build a profitable business.
IT ALL COMES DOWN TO HOW YOU MARKET
Over the past 4 years, I have figured out how to market my patterns in a way that sells every time I release a new one. I don’t run ads or promote my patterns any other way than just marketing myself on Instagram, Pinterest, and through my email list. I have decided to let you in on ALL my secrets from years of trial and error. You don’t have to struggle any more with pattern releases that fall flat – I’m ready to help you!
Are you getting excited yet?
Introducing
MARKETING YOUR DESIGNS
My comprehensive e-guide to making an income selling knitting and
crochet patterns online.
Let’s take a look at what’s inside
↓
01
light the hype
Learn how to start building hype around your new pattern and engage future buyers.
02
Testing
Good designers always have their patterns tested, but what does this mean? Learn how to navigate the testing process from start to finish.
03
build up
Keep your audience engaged by slowly building up to the big release.
04
release day
Make sure everything is ready for the big day! We will cover all the little details for finally releasing your pattern.
05
follow up
What happens after release day and how do you keep making sales?
06
EMAIL MARKETING
This chapter teaches you exactly how to set up an email list with Flodesk. You will learn how to set up sales funnels to make selling easy.
The great thing about this craft is that it’s growing, and there is plenty of profit to go around if you’re interested in designing! Don’t let anyone tell you the market is over saturated. New people are learning to knit and crochet every day, and with more and more people making their own clothes, home decor, etc., there’s a continuous need for new and fresh patterns to match the current trends.
I’m not holding back and I’m not keeping secrets; this is the real deal, designed to walk you through my tried-and-true strategies, all at your own pace.
What you get
Six chapters walking you through your entire pattern release + my own marketing secrets for making more sales
Videos showing you how to set up your email list, gain subscribers, and send beautiful emails
Unlimited access to me for any course related questions - I'm serious!
Access to exclusive group Pinterest board and Facebook group
Pinterest & Instagram templates
My own pattern PDF template + Etsy listing template
Ok, so how can i access these secrets?
The kind of knowledge contained in this guide can run into the thousands depending on who you’re buying from. But my commitment to you is not only to give you education that actually works—it’s to give it to you at a price that doesn’t break the bank. That’s why I keep the price lower than other online courses so you can easily invest in yourself NOW.
$125
STUDENT TESTIMONIALS
I used Kalley's method for getting pattern testers and now that post is my best post of all time for engagement, likes, and reach BY A MILE!
—Jessica
Its biggest strength is that each chapter has actionable steps. Plus, as a mom, the written form is easily accessible for me!
—Beth
I have been studying and implementing Kalley's course for the past few weeks and the results speak for themselves! I have seen growth in sales and engagement. I felt reassured stepping out of my comfort zone because I had her guidance available 24/7. I create amigurumi crochet patterns, and I was able to apply her course to my niche.
—Ariana
Kalley's course is the best thing I've done for my business. The week after taking her course I put out my first pattern which exceeded my sales goals!
—Monica
STUDENT TESTIMONIALS
I recently released my second pattern and the difference between my first and second pattern releases was monumental. I was blown away!
Kalley walks you through the process and best practices along each step of the way and there are templates included for things like tester emails and pattern descriptions, PLUS BONUS content!
This course is money well invested if you're a designer looking to have successful pattern launches!
—Candice
Kalley’s course was just what I needed to help refresh my marketing approach! Having released a few patterns already, I knew I needed a new outlook for my methods and this course definitely helped me realize how limiting my efforts were, while also helping me see new ways that are more thoughtful. Expanding my social presence and sharing posts that add value and insight to others has helped expand the excitement for pattern releases.
Since signing up and going through each module, there has already been additional materials added and I know Kalley will add even more value as time goes on. Definitely recommend to anyone who has already sold patterns, or who plans to start! I know I’ll be going through the course a few more times to continue renewing the ideas it has to share.
—Gina
WHAT ARE YOU WAITING FOR?
Let's start selling patterns!